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What Are Backlinks in SEO?

Backlinks, also known as inbound links or incoming links, are connections from webpages on other sites to yours. You should check out our On-page SEO article before getting into backlinks if you haven’t.Backlinks serve as votes of credibility from other sites....

On-page SEO

What is Search Engine Optimisation all about? Search Engine Optimisation (SEO) is actually about getting to the top few search results on Google, you may have already known that. How does Google decide who is  #1 and #83,274? The term authority is where Google deems...

Does your brand voice matter?

Your brand voice is a crucial aspect of any successful marketing strategy. It is the way in which a brand communicates its message and personality to its target audience. A well-defined and consistent brand voice can help build trust, differentiate the brand from...