What is Search Engine Optimisation all about?
Search Engine Optimisation (SEO) is actually about getting to the top few search results on Google, you may have already known that.
How does Google decide who is #1 and #83,274?
The term authority is where Google deems how much of an authority you are to your web space and how useful your business is to the WWW.
Through experts who have already successfully done it before us. Seoptimiser is one webpage that we turn to to identify what needs work on our client’s websites, There are also other paid SEO dedicated brands, such as Ahrefs that can help you pinpoint the specific items that you can work on for your website. We start off the topic with on-page SEO.
What is On- Page SEO?
On-page SEO basically means breaking down every component of your website to see if you fulfil every part of the SEO checklist, from having your H1 tags, the right keywords to your website speed.
These are what you should keep in mind when starting on your on-page optimisation
Keyword Research
To show up in the top results of Google and other search engines, you have to understand what the relevant keywords and phrases are that your target audience is likely to use when searching for your content.
For example, if your users are looking for golf shoes, you will need to understand what their search intentions are, the number of keyword searches there are for a month and the keyword difficulties that your competitors may also be ranking for.
Content Optimisation
Ensure that your content is well-optimised for the chosen keywords. This includes using keywords naturally throughout the content, optimising meta tags (title tag, meta description), and using headers (H1, H2, etc.) to structure your content.
Focus on creating high-quality, valuable content that meets the needs of your audience. Search engines prioritise content that provides value and answers users’ questions.
User Experience
Optimise your website for a positive user experience. This includes fast page load times, mobile responsiveness, easy navigation, and clear calls-to-action.
The average attention span of humans is 8 seconds as of 2022. Having slow load times, mobiles that are not responsive will push away your audience and make them jump to the next thing that catches their eye.
Internal and External Linking
Use internal linking to connect related content within your website. This helps search engines understand the structure of your website and can improve the indexing of your pages.
If you are looking for an agency that will help you boost your SEO, here is where you can connect with our SEO experts.
Include authoritative external links to reputable sources within your content. This can enhance the credibility and relevance of your content, instead of giving the impression that your figures and points are made up.
Here is a guide on why SEO Clarity considers internal and external links to be important.
Image Optimisation
Optimise images by using descriptive filenames and alt tags. This helps improve accessibility and provides additional opportunities for keyword optimisation.
Having fast loading images will help keep users engaged on your website too. Caelum Design Studio also has some design tips for non-designers on how to let your images stand out to attract the attention of your target audience.
Schema Markup
Implement schema markup to provide search engines with additional context about your content. This can improve the visibility of your content on search engine results pages (SERPs).
Regular Updates
Regularly update and refresh your content to ensure its relevance and accuracy over time. This can help maintain or improve your search engine rankings.
Analytics and Monitoring
Monitor your website’s performance using analytics tools to track key metrics such as traffic, engagement, and conversions.
Use this data to identify areas for improvement and define your SEO strategy accordingly, We will touch on backlinks in our next article. If there are any burning questions that you have about web development and SEO, you can always connect with us.