One moment you hear news that a carousel does better for your Instagram. In the next moment, you get news saying that reels are now the hot new thing. Which should you post to get more eyeballs for your brand?
In actuality, it doesn’t really matter. What matters is the story behind your ads and the messaging behind them, as well as knowing who your target audience is. The ad creative is what compels your audience to run through your content, but Instagram has been ever-changing as it continues to grow.
Before we ramble on with how Instagram works, we first try to understand what formats are available on Instagram, the objectives that these formats would serve, a few good suggestions on how to use them, as well as the dimensions of each format.
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Our services include Social Media Content Creation, Advertising, Branding and web development. We have more than seven years of experience in the industry.
If you like to find out how we can help you, you can connect with us for a complimentary 30 minutes consultation to find out how we can flex your story here.
Instagram Single Image Post
A single image post is great for showcasing a high-quality photo or graphic that can stand alone, which can be of your products, services, or even your lifestyle.
It’s a quick and easy way to convey a message, and it’s more likely to be shared by users who appreciate the visual appeal of your content.
This type of post is ideal for sharing a product image, a promotional offer, an event announcement, or an update for a holiday.
Using Single Image post can lead you to certain objectives like
- Drive traffic to your website or blog.
- Promote a new product or service.
- Increase brand awareness.
- Engage with your followers and build relationships.
- Share behind-the-scenes content.
- Tell a story.
You should also write a compelling caption that tells a story or provides additional information about the image that you have chosen. Finally, use relevant hashtags to help people discover your post. Choose the right image size. For Instagram posts, they should be in the square format (1080 x 1080 pixels) or portrait format (1080 x 1350 pixels). You can choose to use Instagram’s in-app filters and editing tools to improve your images. However, be cautious not to over-edit your photos, as this can make them look artificial.
Instagram Carousel Post
Despite this being a carousel example for you to understand, the brand audit offer in the carousel post still stands, if you want to find out more about your brand, you can reach us here.
There are also certain government grants that you can take advantage of, like the Enterprise Development Grant that can help you support your business with its development needs.
Reels are short-form, vertical videos that are up to 60 seconds long. Reels are a good way to reach a new audience and engage your followers with creative and fun content. Reels can also be used to promote your products or services.
Reels are similar to TikTok videos, but there are some key differences. Reels are more focused on creativity and entertainment, while TikTok videos are more focused on trends and challenges. Reels are also more likely to appear in the Explore tab, which can help you reach a wider audience.
Here are some of the objectives of why you might use Reels
- Reach a new audience: Reels are similar to TikTok videos, but there are some key differences. Reels are more focused on creativity and entertainment, while TikTok videos are more focused on trends and challenges. Reels are also more likely to appear in the Explore tab, which can help you reach a wider audience.
- Increase engagement with your followers: Reels are more engaging than other types of Instagram posts, so they can help you increase the number of likes, comments, and shares that you receive.
- Promote your products or services: Reels can be used to showcase your products or services in a creative and engaging way.
- Build brand awareness: Reels can help you build brand awareness by introducing your brand to new people and by reminding your followers about your brand.
- Drive traffic to your website or blog: You can use Reels to promote your website or blog and encourage people to visit your site.
- Educate or inform your audience: Reels can be used to educate or inform your audience about your products or services, or about other topics that are relevant to your industry.
- Express yourself and have fun: Reels are a great way to express yourself and to have fun with your audience.
On the thought of the Instagram formats, which would be better?
In actuality, it doesn’t really matter. What matters is the story behind your ads and the messaging behind them, as well as knowing who your target audience is.
Ultimately, the type of post you choose should align with your marketing objectives and resonate with your target audience. Consider the content you want to share, the format that will best showcase it, and the goals you want to achieve before making your decision.
The most important thing is your ad creative and your audience. Give it a mix around and see which captures your audience attention better or you can always ask us on all things social media!